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Framework for Success of Online Brand Management: A Systematic Literature Review
AuthID
P-00K-9ZA
2
Author(s)
Bilro, RG
·
Loureiro, SMC
Document Type
Proceedings Paper
Year published
2016
Published
in
World Review of Entrepreneurship, Management and Sustainable Development,
ISSN: 1746-0573
Volume: 12, Issue: 2-3, Pages: 300-317
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®
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Publication Identifiers
DOI
:
10.1504/wremsd.2016.074968
Scopus
: 2-s2.0-84961215009
Source Identifiers
ISSN
: 1746-0573
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