Motivations to Interact with Brands on Facebook - Towards a Typology of Consumer-Brand Interactions

AuthID
 P-00K-B9N
4
Author(s)
Azar, SL
·
Vacas de Carvalho, L
·
Mendes, A
Tipo de Documento
Article
Year published
2016
Publicado
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Volume: 23, Número: 2, Páginas: 153-178 (26)
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Publication Identifiers
SCOPUS: 2-s2.0-84961842242
Wos: WOS:000377436800003
Source Identifiers
ISSN: 1350-231X
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