Brand Management at a Local Scale: A Case of 'Ghost Awareness'

AuthID
P-00K-K5F
Tipo de Documento
Article
Year published
2016
Publicado
in CORPORATE REPUTATION REVIEW, ISSN: 1363-3589
Volume: 19, Número: 2, Páginas: 179-193 (15)
Indexing
Publication Identifiers
Wos: WOS:000377709200006
Source Identifiers
ISSN: 1363-3589
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