Corporate Brand Identity Measurement - an Application to the Services Sector

AuthID
P-00K-PCW
3
Author(s)
Tipo de Documento
Article
Year published
2016
Publicado
in INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING, ISSN: 1471-8197
Volume: 20, Número: 2, Páginas: 214-231 (18)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-84979640351
Unpaywall: 10.1504/ijil.2016.077849
Wos: WOS:000436893300008
Source Identifiers
ISSN: 1471-8197
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