Representing Value Co-Creation as a Practice of Consumption: Customers' Perspectives and Actions

AuthID
 P-00M-EQF
2
Author(s)
2
Editor(es)
Petruzzellis,L;Winer,RS
Tipo de Documento
Proceedings Paper
Year published
2016
Publicado
in REDISCOVERING THE ESSENTIALITY OF MARKETING in Developments in Marketing Science, ISSN: 2363-6173
Páginas: 115-116 (2)
Conference
18Th Academy-Of-Marketing-Science (Ams) World Marketing Congress, Date: JUL 14-18, 2015, Location: Acad Marketing Sci, Bari, ITALY, Patrocinadores: Univ Bari Aldo Moro, Host: Acad Marketing Sci
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Publication Identifiers
SCOPUS: 2-s2.0-85125190471
Wos: WOS:000392200400026
Source Identifiers
ISSN: 2363-6173
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