Exploring the Effects of Ethnocentrism and Country Familiarity in Consumer Preference and Brand Recognition

AuthID
P-00N-P88
3
Author(s)
Tipo de Documento
Article
Year published
2018
Publicado
in International Journal of Business and Globalisation, ISSN: 1753-3627
Volume: 20, Número: 2, Páginas: 139-151
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85042585488
Source Identifiers
ISSN: 1753-3627
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