Trait Transference from Brands to Individuals: The Impact of Brand-Behavior Congruency

AuthID
 P-00N-QWG
3
Author(s)
Ramos, T
·
Tipo de Documento
Article
Year published
2018
Publicado
in Journal of Business Research, ISSN: 0148-2963
Volume: 88, Páginas: 54-65
Indexing
Scopus®
Crossref®6
Handle®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85043487860
Source Identifiers
ISSN: 0148-2963
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas Instituições

Links Úteis

Ajuda

© 2024 CRACS & Inesc TEC - All Rights Reserved Política de Privacidade | Terms of Service