Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management

AuthID
 P-00P-W0P
3
Author(s)
de Matos, MG
·
Document Type
Article
Year published
2018
Published
in MARKETING SCIENCE, ISSN: 0732-2399
Volume: 37, Issue: 5, Pages: 793-811 (19)
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Publication Identifiers
Wos: WOS:000449361400007
Source Identifiers
ISSN: 0732-2399
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