Publicações

The Online Purchasing Decision Process and Consumer Loyalty of Fashion Industry Products: Influence of Social Media and "Opinion Makers"

AuthID
P-00P-XZ5

Author(s)

Ferrao, AM

Alturas, B

Tipo de Documento

Proceedings Paper

Year published

2018

Publicado

in 2018 13TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI) in Iberian Conference on Information Systems and Technologies, ISSN: 2166-0727

Conference

13Th Iberian Conference on Information Systems and Technologies (Cisti), Date: JUN 13-16, 2018, Location: Caceres, SPAIN, Patrocinadores: Univ Extremadura, Associacao Iberica Sistemas Tecnologias Informacao, IEEE Portugal Sect, IEEE SMC Portugal Chapter, IEEE Spain Sect

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