The Role of Consumer-Cause Identification and Attitude in the Intention to Purchase Cause-Related Products

AuthID
 P-00P-YHQ
2
Author(s)
Tipo de Documento
Article
Year published
2020
Publicado
in INTERNATIONAL MARKETING REVIEW, ISSN: 0265-1335
Volume: 37, Número: 4, Páginas: 603-620 (18)
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Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85056996081
Wos: WOS:000567555600002
Source Identifiers
ISSN: 0265-1335
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