Enhancing Brand Equity Through Emotions and Experience: the Banking Sector

AuthID
 P-00Q-5KH
2
Author(s)
Tipo de Documento
Article
Year published
2018
Publicado
in INTERNATIONAL JOURNAL OF BANK MARKETING, ISSN: 0265-2323
Volume: 36, Número: 5, Páginas: 868-883 (16)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85048360475
Wos: WOS:000456883300004
Source Identifiers
ISSN: 0265-2323
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