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Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty

AuthID
P-00Q-CEH

Author(s)

Castro, A

Fernandes, T

Tipo de Documento

Proceedings Paper

Year published

2019

Publicado

in Developments in Marketing Science: Proceedings of the Academy of Marketing Science in Finding New Ways to Engage and Satisfy Global Customers, ISSN: 2365-4198

Páginas: 947--956 (9)

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Publication Identifiers

DOI: 10.1007/978-3-030-02568-7_270

SCOPUS: 2-s2.0-85099511469

Source Identifiers

ISSN: 2365-4198

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Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty

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Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty

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