The Balanced Scorecard Approach in Evaluating the Marketing Function

AuthID
P-00R-3A1
2
Author(s)
Tipo de Documento
Article
Year published
2019
Publicado
in International Journal of Business Excellence, ISSN: 1756-0047
Volume: 19, Número: 2, Páginas: 267-284
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85072293552
Source Identifiers
ISSN: 1756-0047
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