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The Balanced Scorecard Approach in Evaluating the Marketing Function
AuthID
P-00R-3A1
2
Author(s)
Da Gama, AP
·
Casaca, JA
Document Type
Article
Year published
2019
Published
in
International Journal of Business Excellence,
ISSN: 1756-0047
Volume: 19, Issue: 2, Pages: 267-284
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®
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Publication Identifiers
DOI
:
10.1504/ijbex.2019.102239
Scopus
: 2-s2.0-85072293552
Source Identifiers
ISSN
: 1756-0047
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