The Effect of Consumer-Generated Media Stimuli on Emotions and Consumer Brand Engagement

AuthID
 P-00R-8EP
3
Author(s)
Bilro, RG
·
Document Type
Article
Year published
2020
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 29, Issue: 3, Pages: 387-408 (22)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85074409740
Wos: WOS:000565539000009
Source Identifiers
ISSN: 1061-0421
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