Cause-Related Marketing in Online Environment: the Role of Brand-Cause Fit, Perceived Value, and Trust

AuthID
 P-00R-FB0
4
Author(s)
Martins, C
Tipo de Documento
Article
Year published
2020
Publicado
in INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, ISSN: 1865-1984
Volume: 17, Número: 2, Páginas: 135-157 (23)
Indexing
Wos®
Scopus®
Crossref®32
Handle®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85075892929
Wos: WOS:000534953500001
Source Identifiers
ISSN: 1865-1984
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