Publicações

Competitive Advantage in E-Commerce: The Case of Database Marketing

AuthID
P-002-ET3

Author(s)

Guarda, T

Augusto, M

Silva, C

Editor(es)

Zhu, M

Tipo de Documento

Proceedings Paper

Year published

2012

Publicado

in BUSINESS, ECONOMICS, FINANCIAL SCIENCES, AND MANAGEMENT in Advances in Intelligent and Soft Computing, ISSN: 1867-5662

Volume: 143, Páginas: 123-130 (8)

Conference

International Conference on Business, Economics, and Financial Sciences, Management (Befm 2011), Date: DEC 30-31, 2011, Location: Jeju Isl, SOUTH KOREA

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Metadata
Fontes

Publication Identifiers

DOI: 10.1007/978-3-642-27966-9_18

SCOPUS: 2-s2.0-84858981004

Wos: WOS:000310559900018

Source Identifiers

ISSN: 1867-5662

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Competitive Advantage in E-Commerce: The Case of Database Marketing

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