Understanding Drivers and Outcomes of Lurking Vs. Posting Engagement Behaviours in Social Media-Based Brand Communities

AuthID
 P-00R-Q35
2
Author(s)
Tipo de Documento
Article
Year published
2020
Publicado
in JOURNAL OF MARKETING MANAGEMENT, ISSN: 0267-257X
Volume: 36, Número: 7-8, Páginas: 660-681 (22)
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Wos®
Scopus®
Crossref®48
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Publication Identifiers
SCOPUS: 2-s2.0-85079401437
Wos: WOS:000513417500001
Source Identifiers
ISSN: 0267-257X
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