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The Human and Structural Capital Influence on the Launch of Own Brand Product Innovation
AuthID
P-002-FCE
2
Author(s)
Santos Rodrigues, H
·
Lousinha, L
1
Editor(s)
Surakka, J
Document Type
Proceedings Paper
Year published
2012
Published
in
PROCEEDINGS OF THE 4TH EUROPEAN CONFERENCE ON INTELLECTUAL CAPITAL
Pages: 421-426 (6)
Conference
4Th European Conference on Intellectual Capital (Ecic),
Date:
APR 23-24, 2012,
Location:
Helsinki, FINLAND,
Host:
Arcada Univ Appl Sci
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