Negative Emotions Toward a Financial Brand: the Opposite Impact on Brand Love

AuthID
 P-00R-VP7
2
Author(s)
Tipo de Documento
Article in Press
Year published
2020
Publicado
in EUROPEAN BUSINESS REVIEW, ISSN: 0955-534X
Volume: 33, Número: 2, Páginas: 272-294 (23)
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Wos®
Scopus®
Crossref®13
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85081368621
Wos: WOS:000517574300001
Source Identifiers
ISSN: 0955-534X
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