Storytelling in Advertising: From Narrative to Brand Distinctiveness

AuthID
 P-00S-XGB
3
Author(s)
Santo, PE
·
2
Editor(es)
Martins,N;Brandao,D
Tipo de Documento
Proceedings Paper
Year published
2021
Publicado
in ADVANCES IN DESIGN AND DIGITAL COMMUNICATION, DIGICOM 2020 in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 12, Páginas: 516-527 (12)
Conference
4Th International Conference on Digital Design and Communication (Digicom), Date: NOV 05-07, 2020, Location: ELECTR NETWORK, Patrocinadores: Polytechn Inst Cavado & Ave, Design Sch, Res Inst Design Media & Culture, CECS UM
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Publication Identifiers
SCOPUS: 2-s2.0-85130885136
Wos: WOS:000758801000048
Source Identifiers
ISSN: 2661-8184
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