Emotions And Branding: The Emotional Dimension Of Brands In The Digital Context

AuthID
 P-00T-7FM
2
Author(s)
Verissimo, A
·
2
Editor(es)
Martins, N; Brandao, D
Tipo de Documento
Proceedings Paper
Year published
2019
Publicado
in DIGICOM 2019 - 3RD INTERNATIONAL CONFERENCE ON DESIGN AND DIGITAL COMMUNICATION
Páginas: 419-430 (12)
Conference
3Rd International Conference on Design and Digital Communication (Digicom), Date: NOV 15-16, 2019-2109, Location: Barcelos, PORTUGAL, Patrocinadores: Polytechn Inst Cavado & Ave, Sch Design, Barcelos Municipal, Polytechn Inst Cavado & Ave, Sch Design, Mastrado Design Digital, Satander, Digital Decor, ID+ Res Inst Design Media & Culture
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Publication Identifiers
Wos: WOS:000589892600039
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