Social Media Engagement Through Video Advertising: Informativeness and Self Brand Connection as Predictors

AuthID
P-00T-MRM
3
Author(s)
Santo, PE
1
Editor(es)
Antipova,T
Tipo de Documento
Proceedings Paper
Year published
2021
Publicado
in Advances in Intelligent Systems and Computing, ISSN: 2194-5357
Volume: 1352, Páginas: 249-260
Conference
International Conference on Advances in Digital Science, Icads 2021, Date: 19 February 2021 through 21 February 2021
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85103507072
Source Identifiers
ISSN: 2194-5357
Export Publication Metadata
Info
At this moment we don't have any links to full text documens.