Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness

AuthID
P-00V-3R2
3
Author(s)
Santo, PE
·
Tipo de Documento
Book Chapter
Year published
2021
Publicado
in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 14, Páginas: 319-332
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85130940583
Unpaywall: 10.1007/978-3-030-75867-7_21
Source Identifiers
ISSN: 2661-8184
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