The Use of Positive and Negative Appeals in Social Advertising: a Content Analysis of Television Ads for Preventing Hiv/Aids

AuthID
 P-00V-KMP
2
Author(s)
Tipo de Documento
Article
Year published
2022
Publicado
in INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, ISSN: 1865-1984
Volume: 19, Número: 3, Páginas: 623-647 (25)
Indexing
Wos®
Scopus®
Crossref®10
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85117685769
Wos: WOS:000710609600001
Source Identifiers
ISSN: 1865-1984
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas Instituições

Links Úteis

Ajuda

© 2024 CRACS & Inesc TEC - All Rights Reserved Política de Privacidade | Terms of Service