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Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use

AuthID
P-00V-M1R

Author(s)

Rodrigues, FQ

Casais, B

Tipo de Documento

Book Chapter

Year published

2022

Publicado

in Cases on Digital Strategies and Management Issues in Modern Organizations - Advances in Business Strategy and Competitive Advantage, ISSN: 2327-3429

Páginas: 77-90

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Publication Identifiers

DOI: 10.4018/978-1-7998-1630-0.ch004

Source Identifiers

ISSN: 2327-3429

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Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use

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