Marketing Performance: Aligning People, Processes, and Results

AuthID
P-00W-4HW
1
Author(s)
Tipo de Documento
Article
Year published
2022
Publicado
in Journal of Business Strategy, ISSN: 02756668
Volume: 44, Número: 2, Páginas: 96-104
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Publication Identifiers
SCOPUS: 2-s2.0-85124180972
Source Identifiers
ISSN: 02756668
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