Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach

AuthID
 P-00W-8JD
3
Author(s)
3
Editor(es)
Martinez Lopez,FJ;Gazquez Abad,JC;Sethuraman,R
Tipo de Documento
Proceedings Paper
Year published
2015
Publicado
in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Páginas: 167-175
Conference
2Nd International Conference on Research on National Brand and Private Label Marketing, Nb and Pl 2015, Date: 24 June 2015 through 26 June 2015
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85125357085
Source Identifiers
ISSN: 2198-7246
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