The Impact of Brand Community on the Consumer Behavior: The Harley-Davidson Brand Community in Portugal Case

AuthID
 P-00W-D51
3
Author(s)
Pratas, J
·
Vasconcelos, MJ
·
4
Editor(es)
Reis,JL;Lopez,EP;Moutinho,L;DosSantos,JPM
Tipo de Documento
Proceedings Paper
Year published
2022
Publicado
in MARKETING AND SMART TECHNOLOGIES, VOL 1 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 279, Páginas: 703-716 (14)
Conference
International Conference on Marketing and Technologies (Icmarktech), Date: DEC 02-04, 2021, Location: Tenerife, SPAIN
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Publication Identifiers
SCOPUS: 2-s2.0-85127689774
Wos: WOS:000787119600059
Source Identifiers
ISSN: 2190-3018
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