The Influence of Brand Image and Brand Satisfaction on Wine Love and Loyalty

AuthID
 P-002-WKM
3
Author(s)
Kaufmann, HR
·
Estrela, R
5
Editor(s)
Vrontis, D; Weber, Y; Kaufmann, HR; Tarba, S; Tsoukatos, E
Document Type
Proceedings Paper
Year published
2011
Published
in 4TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS RESEARCH CHALLENGES IN A TURBULENT ERA
Pages: 1152-1164 (13)
Conference
4Th Annual Euromed Conference of the Euromed-Academy-Of-Business, Date: OCT 20-21, 2011, Location: Elounda, GREECE, Sponsors: EuroMed Acad Business, Agios Nikolaos Campus TEI Crete, Univ Nicosia Cyprus, Coll Management Acad Studies Israel, Les Roches- Gruyere, Univ Appl Sci Switzerland, Agr Bank Greece, Natl Bank Greece, MTN, ExpoGlobalOnline.com, Emerald publishing Co
Indexing
Wos®
Publication Identifiers
Wos: WOS:000302400100073
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