Video Ad Informativeness and Narrative Structure and Transportation as Antecedents of Brand Choice: A Portuguese Brand Case Study

AuthID
P-00X-EPS
3
Author(s)
Santo, PE
·
Tipo de Documento
Book Chapter
Year published
2023
Publicado
in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 27, Páginas: 553-565
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85140965937
Source Identifiers
ISSN: 2661-8184
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