Marketing Metrics: Insights from Brazilian Managers

AuthID
P-002-YQJ
4
Author(s)
Almeida, A
Tipo de Documento
Article
Year published
2011
Publicado
in INDUSTRIAL MARKETING MANAGEMENT, ISSN: 0019-8501
Volume: 40, Número: 1, Páginas: 8-16 (9)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-79151474129
Wos: WOS:000287789000003
Source Identifiers
ISSN: 0019-8501
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