The Effectiveness of E-Word-Of-Mouth Communication About Smartphones Purchase Intention: Digital Influencer

AuthID
 P-00X-QKP
2
Author(s)
do Rosario, JF
·
Document Type
Article
Year published
2021
Published
in INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, ISSN: 1477-5212
Volume: 15, Issue: 4, Pages: 429-449 (21)
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Publication Identifiers
Wos: WOS:000892603000005
Source Identifiers
ISSN: 1477-5212
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