Measuring the Experiential Marketing Orientation Management of Shopping Centres

AuthID
 P-00X-SNK
3
Author(s)
Yagüe, MJ
·
Document Type
Book Chapter
Year published
2019
Published
in Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 35-42
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ISSN: 2198-7246
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