Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude

AuthID
 P-00X-SNP
3
Author(s)
Quiñones, M
·
Yagüe, MJ
Document Type
Book Chapter
Year published
2016
Published
in Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 153-161
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ISSN: 2198-7246
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