Choice of National Brand Vs. Private Label “Me-Too” New Products in a Multicultural Context

AuthID
 P-00X-SPC
2
Author(s)
Abril, C
Document Type
Book Chapter
Year published
2016
Published
in Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - Advances in Marketing, Customer Relationship Management, and E-Services, ISSN: 2327-5502
Pages: 182-208
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ISSN: 2327-5502
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