Analyzing Driving Factors of User-Generated Content on Youtube and Its Influence on Consumers Perceived Value

AuthID
 P-00Y-CCB
5
Author(s)
Torres, A
·
Pilar, P
·
Santos, JD
·
1
Editor(es)
Reis Peter Varela Gonzalez Bogdanovic,JLMKJAZ
Tipo de Documento
Proceedings Paper
Year published
2023
Publicado
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 337 SIST, Páginas: 683-696
Conference
International Conference on Marketing and Technologies, Icmarktech 2022, Date: 1 December 2022 through 3 December 2022
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85161148537
Source Identifiers
ISSN: 2190-3018
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas Instituições

Links Úteis

Ajuda

© 2024 CRACS & Inesc TEC - All Rights Reserved Política de Privacidade | Terms of Service