21
TITLE: The Role of Digital Marketing in the Process of Musical Events' Participation
AUTHORS: Vieira, Elvira; Fonseca, Manuel ; Borges, Ana Pinto ; Vieira, Bruno Miguel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS CrossRef
22
TITLE: The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and Loyalty-Porto
AUTHORS: Santos, Barbara; Carvalho, Margarida; Emer, Paula; Borges, Ana Pinto ; Vieira, Bruno; Amélia Brandão ; Vieira, Elvira;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems (ICOTTS) in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 2, ICOTTS 2023, VOLUME: 384
INDEXED IN: Scopus WOS CrossRef Unpaywall
23
TITLE: The role of tourism entrepreneurial ecosystems to support sales growth of European countries
AUTHORS: Abdelli, Mohammed El Amine; Moussavou, Jean; Perez Encinas, Adriana; Rodriguez Crespo, Ernesto; Pinto Borges, Ana ; Akbaba, Atilla; Levy Tadjine, Thierry; Chabaud, Didier;
PUBLISHED: 2024, SOURCE: WORLDWIDE HOSPITALITY AND TOURISM THEMES, VOLUME: 16, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef
24
TITLE: Understanding masstige wine brands' potential for consumer-brand relationships
AUTHORS: Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto ; Ramos, Paulo Matos Graca ;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
INDEXED IN: Scopus WOS CrossRef
25
TITLE: Unveiling business environment and digital entrepreneurial activity in the European tourism industry
AUTHORS: Abdelli, Mohammed El Amine; Perez Encinas, Adriana; Rodriguez Crespo, Ernesto; Moussavou, Jean; Ertz, Myriam; Pinto Borges, Ana ; Levy Tadjine, Thierry; Jha, Dipra;
PUBLISHED: 2024, SOURCE: WORLDWIDE HOSPITALITY AND TOURISM THEMES, VOLUME: 16, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef
26
TITLE: Brand addiction's mediation of brand love and loyalty's effect on compulsive buying: the case of human brands
AUTHORS: Rodrigues, P. ; Junaid, M.; Sousa, A.; Borges, A. P. ;
PUBLISHED: 2023, SOURCE: JOURNAL OF BRAND MANAGEMENT
INDEXED IN: Scopus WOS CrossRef: 1 Unpaywall
27
TITLE: Consumers' perceptions of innovation capacity: The role of the services at SMEs. The Role of the Services at SMEs
AUTHORS: Miguel Martins; Ana Pinto Borges ; Elvira Vieira;
PUBLISHED: 2023, SOURCE: Entrepreneurship Ecosystems and Their Opportunities and Challenges
INDEXED IN: Scopus CrossRef
28
TITLE: Corporate social responsibility of sports clubs: what do supporters think?
AUTHORS: Tavares, Joana; Borges, Ana Pinto ; Vieira, Bruno Miguel; Vieira, Elvira; Rodrigues, Paula ;
PUBLISHED: 2023, SOURCE: SPORT BUSINESS AND MANAGEMENT-AN INTERNATIONAL JOURNAL, VOLUME: 13, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef Handle
29
TITLE: COVID-19 vaccine hesitation and brand choice uncertainty
AUTHORS: Rodrigues, Paula ; Borges, Ana Pinto ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, VOLUME: 17, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef
30
TITLE: Digital Leadership. Characteristics, Challenges. and Opportunities
AUTHORS: José Carvalho; Henrique Pires; Ana Pinto Borges ; Elvira Vieira; Márcia Monteiro;
PUBLISHED: 2023, SOURCE: Advances in Human Resources Management and Organizational Development - Enhancing Employee Engagement and Productivity in the Post-Pandemic Multigenerational Workforce
INDEXED IN: CrossRef
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