Manuel José Serra da Fonseca


AuthID: R-001-SDS

Confirmed Publications: 56



31
TITLE: Search Engine Optimization (SEO) for a Company Website: A Case Study
AUTHORS: Garcia, Jorge Esparteiro ; Lima, Rui; Serra da Fonseca, Manuel Jose ;
PUBLISHED: 2022, SOURCE: World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, WORLDCIST 2022, VOL 3, VOLUME: 470
INDEXED IN: Scopus WOS DBLP CrossRef: 2 Handle
IN MY: ORCID | CIÊNCIAVITAE
32
TITLE: The Perceived Effects of Events on Tourism: The Case of the Festivities of the Romaria de Nossa Senhora d'Agonia, Viana do Castelo, Northwest of Portugal
AUTHORS: Correia, A., I; Sousa, B.; Fonseca, M. J. ; Silva, R.;
PUBLISHED: 2022, SOURCE: International Conference on Tourism, Technology and Systems (ICOTTS) in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 2, VOLUME: 284
INDEXED IN: Scopus WOS CrossRef Handle
IN MY: ORCID | CIÊNCIAVITAE
33
TITLE: The Use of CRM in Marketing and Communication Strategies in Portuguese Non-Profit Organizations
AUTHORS: Maria Inês Magalhães Rodrigues; Manuel José Serra da Fonseca ; Jorge Esparteiro Garcia ;
PUBLISHED: 2022, SOURCE: Navigating Digital Communication and Challenges for Organizations - Advances in E-Business Research
INDEXED IN: CrossRef: 5 Handle
IN MY: ORCID | CIÊNCIAVITAE
34
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37
TITLE: Data Analysis in Content Marketing Strategies
AUTHORS: Costa, Carla Regina; Garcia, Jorge Esparteiro ; Serra da Fonseca, Manuel Jose ; Teixeira, Andreia ;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXED IN: Scopus WOS CrossRef: 3 Handle
IN MY: ORCID | CIÊNCIAVITAE
38
TITLE: Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers – An Exploratory Approach
AUTHORS: Ana Silva; Manuel José Fonseca ; Paulo Ribeiro Cardoso ; Maria Castro Fonseca; Andreia Teixeira ;
PUBLISHED: 2021, SOURCE: Advances in Intelligent Systems and Computing - Information Technology and Systems
INDEXED IN: CrossRef: 3 Handle
IN MY: ORCID | CIÊNCIAVITAE
39
TITLE: Outdoor tourism in the North of Portugal from the perspective of Tourist Entertainment Companies (TEC)
AUTHORS: Oliva M D Martins; Alcina Nunes; Elvira Vieira; Susana Rachão; Alexandra Correia; Manuel Fonseca ; Goretti Silva; Sónia Santos; Cláudia Veloso; Ferreira, F. A.; Paulo Carrança; Paula O Fernandes;
PUBLISHED: 2021, SOURCE: European Journal of Applied Business and Management, VOLUME: 3, ISSUE: 7
INDEXED IN: Handle
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