Lara Sofia Mendes Bacalhau


AuthID: R-002-2JY

Confirmed Publications: 21



1
TITLE: A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World
AUTHORS: Joana Neves; Lara Mendes Bacalhau ; Victor Santos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
2
TITLE: Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior
AUTHORS: Sara Mendes Pinheiro; Inês Beatriz Fernandes; Lara Mendes Bacalhau ; Bruno Morgado Ferreira;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
3
TITLE: Dive Into Metaverse. Concept, Evolution, Framework, Technologies, Opportunities, and Trends
AUTHORS: Joana Raquel Neves; Lara Mendes Bacalhau ;
PUBLISHED: 2024, SOURCE: Advances in Social Networking and Online Communities - Research, Innovation, and Industry Impacts of the Metaverse
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
4
TITLE: Exploring the relationship between CRM Tools, AI, and Big Data: A systematic review. A Systematic Review
AUTHORS: Mariana Carapêto Tavares; Inês de Jesus Anastácio; Alexandra Leandro; Lara Mendes Bacalhau ; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: AI-Driven Marketing Research and Data Analytics
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
5
TITLE: Neuromarketing. Decoding the Role of Emotions and Senses and Consumer Behavior
AUTHORS: Rodolfo Cordeiro; Ana Reis; Bruno Morgado Ferreira; Lara Mendes Bacalhau ;
PUBLISHED: 2024, SOURCE: Cognitive Behavioral Neuroscience in Organizational Settings - Advances in Human Resources Management and Organizational Development
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
6
TITLE: Technologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review
AUTHORS: Catarina Simões; Daniela Vilão; Lara Mendes Bacalhau ; Vasco Santos; João Tomaz Simões; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
7
TITLE: The Intersection of Brands and AI. Concepts and Technologies
AUTHORS: Joana Neves; Lara Mendes Bacalhau ;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Leveraging AI for Effective Digital Relationship Marketing
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
8
TITLE: Usage of Artificial Intelligence for Advertising Creation for Social Media Marketing: ChatGPT Combined with Pictory and DALL·E
AUTHORS: Mustafa Isler; Betul Rumeysa Yesilbel; Victor Santos; Lara Mendes Bacalhau ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
9
TITLE: Digital transformation of the retail point of sale in the artificial intelligence era
AUTHORS: Victor Santos; Lara Mendes Bacalhau ;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
10
TITLE: Systematic Literature Review—Factors of Loyalty and Acceptance in Voice Commerce
AUTHORS: Vieira, M; Santos, V; Bacalhau, LM ;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 1 of 3. Total results: 21.

footer slogan

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service