Paulo Alexandre de Oliveira Duarte
AuthID: R-000-E8W
51
TITLE: How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
AUTHORS: Silva, SCE; Duarte, PAO; Almeida, SR;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 35, ISSUE: 12
AUTHORS: Silva, SCE; Duarte, PAO; Almeida, SR;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 35, ISSUE: 12
52
53
TITLE: How to increase engagement on social media using the honeycomb model A case study in a Portuguese HR company. A case study in a Portuguese HR company
AUTHORS: Silva, SC; Feitosa, W; Duarte, P; Vasconcelos, M;
PUBLISHED: 2020, SOURCE: REGE-REVISTA DE GESTAO, VOLUME: 27, ISSUE: 2
AUTHORS: Silva, SC; Feitosa, W; Duarte, P; Vasconcelos, M;
PUBLISHED: 2020, SOURCE: REGE-REVISTA DE GESTAO, VOLUME: 27, ISSUE: 2
54
TITLE: Digital marketing: A quantitative approach on the scientific production
AUTHORS: Marchiori, DM; do Paço, AMF; Alves, HMB; de Oliveira Duarte, PA; de Ascensão Gouveia Rodrigues, RJ;
PUBLISHED: 2020, SOURCE: International Journal of Electronic Marketing and Retailing, VOLUME: 11, ISSUE: 4
AUTHORS: Marchiori, DM; do Paço, AMF; Alves, HMB; de Oliveira Duarte, PA; de Ascensão Gouveia Rodrigues, RJ;
PUBLISHED: 2020, SOURCE: International Journal of Electronic Marketing and Retailing, VOLUME: 11, ISSUE: 4
55
TITLE: Cause-Related Marketing: Do Managers Understand and Use This Tool?
AUTHORS: Miranda, MM; Silva, SCE; Duarte, P; Glaser Segura, D;
PUBLISHED: 2020, SOURCE: MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, VOLUME: 15, ISSUE: 4
AUTHORS: Miranda, MM; Silva, SCE; Duarte, P; Glaser Segura, D;
PUBLISHED: 2020, SOURCE: MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, VOLUME: 15, ISSUE: 4
57
TITLE: Determinants of intentions to use a pilgrimage app: A cross-cultural comparison
AUTHORS: Amaro, S ; Duarte, P; Antunes, A;
PUBLISHED: 2019, SOURCE: International Journal of Religious Tourism and Pilgrimage, VOLUME: 7, ISSUE: 2
AUTHORS: Amaro, S ; Duarte, P; Antunes, A;
PUBLISHED: 2019, SOURCE: International Journal of Religious Tourism and Pilgrimage, VOLUME: 7, ISSUE: 2
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ORCID
ORCID58
TITLE: Supervised Exercise Patterns among Diabetic and Non-diabetic Portuguese Adults
AUTHORS: Esteves, M ; Gouveia, A; Rodrigues, R; Pinheiro, P ; Bras, R; O'Hara, K; Duarte, P;
PUBLISHED: 2019, SOURCE: ANNALS OF APPLIED SPORT SCIENCE, VOLUME: 7, ISSUE: 3
AUTHORS: Esteves, M ; Gouveia, A; Rodrigues, R; Pinheiro, P ; Bras, R; O'Hara, K; Duarte, P;
PUBLISHED: 2019, SOURCE: ANNALS OF APPLIED SPORT SCIENCE, VOLUME: 7, ISSUE: 3
59
TITLE: Evidence of a glocal marketing strategy: A case study in the Brazilian telecommunication market
AUTHORS: Duarte, P; Yamasaki, V; Rocha, TV; E Silva, SC;
PUBLISHED: 2019, SOURCE: International Journal of Business Excellence, VOLUME: 19, ISSUE: 3
AUTHORS: Duarte, P; Yamasaki, V; Rocha, TV; E Silva, SC;
PUBLISHED: 2019, SOURCE: International Journal of Business Excellence, VOLUME: 19, ISSUE: 3
60
TITLE: Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?
AUTHORS: Duarte, P; Silva, SCE; Pisco, AMS; de Campos, JM;
PUBLISHED: 2019, SOURCE: JOURNAL OF FOOD PRODUCTS MARKETING, VOLUME: 25, ISSUE: 7
AUTHORS: Duarte, P; Silva, SCE; Pisco, AMS; de Campos, JM;
PUBLISHED: 2019, SOURCE: JOURNAL OF FOOD PRODUCTS MARKETING, VOLUME: 25, ISSUE: 7
