Glauco Henrique de Sousa Mendes
AuthID: R-00K-FSB
1
TITLE: Gamification in the customer journey: a conceptual model and future research opportunities
AUTHORS: Silva, Jorge H. O.; Mendes, Glauco H. S.; Teixeira, Jorge G. ; Braatz, Daniel;
PUBLISHED: 2023, SOURCE: JOURNAL OF SERVICE THEORY AND PRACTICE, VOLUME: 33, ISSUE: 3
AUTHORS: Silva, Jorge H. O.; Mendes, Glauco H. S.; Teixeira, Jorge G. ; Braatz, Daniel;
PUBLISHED: 2023, SOURCE: JOURNAL OF SERVICE THEORY AND PRACTICE, VOLUME: 33, ISSUE: 3
