ProfileOfResearchers

Identified 5

1

TITLE: Content marketing research: A review and research agenda Full Text
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, VOLUME: 48, ISSUE: 1

INDEXED IN:

Scopus

WOS

2

TITLE: "Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework"
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: QUALITATIVE MARKET RESEARCH, VOLUME: 27, ISSUE: 1

INDEXED IN:

Scopus

WOS

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3

TITLE: Exploring ageing consumers' usage of content marketing, content typology and online brand advocacy
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS

INDEXED IN:

Scopus

WOS

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4

TITLE: DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY
AUTHORS: Jitpisut Bubphapant; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference

INDEXED IN:

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5

TITLE: EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
AUTHORS: Jitpisut Bubphapant; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference

INDEXED IN:

Unpaywall

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