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TITLE: Brands' Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands  Full Text
AUTHORS: Silveira, Paulo Duarte; Sandes, Fabio Shimabukuro; Xara Brasil, Duarte; Menezes, Karla;
PUBLISHED: 2024, SOURCE: SUSTAINABILITY, VOLUME: 16, ISSUE: 16
INDEXED IN: Scopus WOS
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TITLE: THE INFLUENCE OF ADVERTISING AT THE POINT-OF- PURCHASE ON SHOPPERS AND BRANDS: AN EMPIRICAL STUDY INCONVENIENCE STORES
AUTHORS: Silveira, Paulo Duarte; Marreiros, Cristina;
PUBLISHED: 2023, SOURCE: COMMUNICATION TODAY, VOLUME: 14, ISSUE: 1
INDEXED IN: Scopus WOS
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TITLE: Predictors and outcomes of individual knowledge on early-stage pandemic: Social media, information credibility, public opinion, and behaviour in a large-scale global study
AUTHORS: Chawla, Y; Radziwon, A; Scaringella, L; Carlson, EL; Greco, M; Silveira, PD; de Aguiar, EP; Shen, QY; Will, M; Kowalska Pyzalska, A;
PUBLISHED: 2021, SOURCE: INFORMATION PROCESSING & MANAGEMENT, VOLUME: 58, ISSUE: 6
INDEXED IN: Scopus WOS
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TITLE: Do Brands "JUST DO IT"? Studying the Effectiveness of B2C Slogans
AUTHORS: Paulo Duarte Silveira; Susana Galvao;
PUBLISHED: 2016, SOURCE: 3rd International Conference on Business and Economics (BE-ci) in BE-CI 2016 : 3RD INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMICS, VOLUME: 17
INDEXED IN: WOS
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TITLE: Shopper Centric Category Management in Convenience Stores: a Qualitative Study
AUTHORS: Paulo Duarte Silveira; Cristina Galamba Marreiros;
PUBLISHED: 2016, SOURCE: 3rd International Conference on Business and Economics (BE-ci) in BE-CI 2016 : 3RD INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMICS, VOLUME: 17
INDEXED IN: WOS
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TITLE: Urban agriculture: A way to a sustainable complementarity between the city and the countryside
AUTHORS: Valente, D; Matos, R; Batista, D; Simões, P;
PUBLISHED: 2014, SOURCE: 14th International Multidisciplinary Scientific Geoconference and EXPO, SGEM 2014 in International Multidisciplinary Scientific GeoConference Surveying Geology and Mining Ecology Management, SGEM, VOLUME: 2, ISSUE: 6
INDEXED IN: Scopus