Mónica Libertad Gómez Suárez


AuthID: R-00K-H8H

Confirmed Publications: 48



31
TITLE: Preface
AUTHORS: Mónica Gómez Suárez ; María Pilar Martínez Ruiz;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN: Scopus
IN MY: ORCID
32
TITLE: Private Labels in Chile. Influential Factors in the Purchase Intention
AUTHORS: Mónica Gómez-Suárez ; Galo Paiva; Berta Schnettler;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef: 1
IN MY: ORCID
33
TITLE: Private labels in Chile: Influential factors in the purchase intention
AUTHORS: Mónica Gómez Suárez ; Galo Paiva; Berta Schnettler;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN: Scopus
IN MY: ORCID
34
TITLE: Store brand evaluative process in an international context
AUTHORS: Gómez Suárez, M ; Quinones, M; Yagué, MJ;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 44, ISSUE: 7
INDEXED IN: Scopus WOS CrossRef: 10
IN MY: ORCID
35
TITLE: The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cultural Context
AUTHORS: Gómez, M ; Quiñones, M; Yagüe, MJ;
PUBLISHED: 2015, SOURCE: ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXED IN: WOS CrossRef: 1
IN MY: ORCID
36
TITLE: Understanding brand loyalty of the store brand's customer base
AUTHORS: Rubio, N; Oubiña, J; Gómez Suárez, M ;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 7
INDEXED IN: Scopus WOS CrossRef: 16
IN MY: ORCID
37
TITLE: The Use of Sensorial Marketing in Stores. Attracting Clients through their Senses
AUTHORS: Mónica Gómez Suárez ; Cristina García Gumiel;
PUBLISHED: 2014, SOURCE: Handbook of Research on Retailer-Consumer Relationship Development - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
IN MY: ORCID
38
TITLE: Consumer Dynamics in a Nonmature Generic Drugs Market: A Causal Model Explaining Intention to Purchase in Spain
AUTHORS: Gómez, M ; Rozano, M;
PUBLISHED: 2012, SOURCE: DRUG INFORMATION JOURNAL, VOLUME: 46, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 3
IN MY: ORCID
39
TITLE: Antecedents of the intention to purchase generic drugs: Perceived risk, experience and prescribers
AUTHORS: Mercedes Rozano Suplet; Mónica Gómez Suárez ;
PUBLISHED: 2011, SOURCE: Revista Europea de Direccion y Economia de la Empresa, VOLUME: 20, ISSUE: 3
INDEXED IN: Scopus
IN MY: ORCID
40
TITLE: Re-thinking the relationship between store brand attitude and store brand loyalty: A simultaneous approach  Full Text
AUTHORS: Mónica Gómez ; Natalia Rubio;
PUBLISHED: 2010, SOURCE: International Review of Retail, Distribution and Consumer Research, VOLUME: 20, ISSUE: 5
INDEXED IN: Scopus CrossRef: 17
IN MY: ORCID
Página 4 de 5. Total de resultados: 48.

Um espaço para investigadores e suas instituições

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service