Mónica Libertad Gómez Suárez


AuthID: R-00K-H8H

Confirmed Publications: 48



41
TITLE: Consumer-level factors that influence store brand proneness: An empirical study with Spanish consumers
AUTHORS: Mónica Gómez ; Angel Fernández;
PUBLISHED: 2009, SOURCE: Journal of Euromarketing, VOLUME: 18, ISSUE: 1
INDEXED IN: Scopus CrossRef: 4
IN MY: ORCID
42
TITLE: Espacio ocupado en el lineal por las marcas de distribuidor: estimación mediante redes neuronales vs regresión multiple  Full Text
AUTHORS: Mónica Gómez Suárez ;
PUBLISHED: 2009, SOURCE: Cuadernos de Economía y Dirección de la Empresa, VOLUME: 12, ISSUE: 41
INDEXED IN: CrossRef: 1
IN MY: ORCID
43
TITLE: Estimating store brand shelf space A new framework using neural networks and partial least squares
AUTHORS: Gómez, M ; Okazaki, S;
PUBLISHED: 2009, SOURCE: INTERNATIONAL JOURNAL OF MARKET RESEARCH, VOLUME: 51, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 6
IN MY: ORCID
44
TITLE: Manufacturer's characteristics that determine the choice of producing store brands
AUTHORS: Mónica Gómez ; Natalia Rubio Benito;
PUBLISHED: 2008, SOURCE: European Journal of Marketing, VOLUME: 42, ISSUE: 1-2
INDEXED IN: Scopus CrossRef: 31
IN MY: ORCID
45
TITLE: Shelf management of store brands: Analysis of manufacturers' perceptions
AUTHORS: Mónica Gómez ; Natalia Rubio;
PUBLISHED: 2008, SOURCE: International Journal of Retail and Distribution Management, VOLUME: 36, ISSUE: 1
INDEXED IN: Scopus CrossRef: 20
IN MY: ORCID
46
TITLE: Export marketing strategies for high performance: Evidence from Spanish exporting companies
AUTHORS: Monica Gomez ; Ana Valenzuela;
PUBLISHED: 2005, SOURCE: Journal of Euromarketing, VOLUME: 15, ISSUE: 1
INDEXED IN: Scopus CrossRef: 4
IN MY: ORCID
47
TITLE: Shelf space assigned to store and national brands. A neural networks analysis
AUTHORS: Mónica Gómez Suárez ;
PUBLISHED: 2005, SOURCE: International Journal of Retail & Distribution Management, VOLUME: 33, ISSUE: 11
INDEXED IN: CrossRef: 27
IN MY: ORCID
48
TITLE: Shelf space management of private labels: A case study in Spanish retailing  Full Text
AUTHORS: Fernandez F Nogales; Monica Gomez Suarez ;
PUBLISHED: 2005, SOURCE: Journal of Retailing and Consumer Services, VOLUME: 12, ISSUE: 3
INDEXED IN: Scopus CrossRef: 54
IN MY: ORCID
Página 5 de 5. Total de resultados: 48.

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