1
TITLE: CHILDREN'S CONSUMER SOCIALIZATION: THE ROLE OF MARKETING
AUTHORS: Rui Estrela; Francisco Costa Pereira; Jorge Bruno;
PUBLISHED: 2013, SOURCE: 6th Annual EuroMed Conference of the EuroMed-Academy-of-Business in CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
INDEXED IN: WOS
IN MY: ORCID
2
TITLE: THE IMPORTANCE OF THE BRAND IN THE PORTUGUESE MOULD INDUSTRY
AUTHORS: Catarina Medina; Rui Estrela;
PUBLISHED: 2013, SOURCE: 6th Annual EuroMed Conference of the EuroMed-Academy-of-Business in CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
INDEXED IN: WOS
IN MY: ORCID
3
TITLE: ADVERTISING SELF-REGULATION IN PORTUGAL AND SPAIN: A COMPARATIVE STUDY
AUTHORS: Rui Estrela; Sandra Maria Correia Loureiro;
PUBLISHED: 2010, SOURCE: 3rd Annual EuroMed Conference of the EuroMed-Academy-of-Business in 3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES
INDEXED IN: WOS
4
TITLE: A publicidade no estado novo
AUTHORS: Rui Estrela;
PUBLISHED: 2004
INDEXED IN: Openlibrary