Helena Cristina Rocha Figueiredo Pereira Marques Nobre
AuthID: R-000-JRK
42
TÃTULO: THE MARKETING STRATEGY AS A DIFFERENTIATING FACTOR IN THE PROVISION OF ARCHITECTURAL SERVICES
AUTORES: Faria, J; Nobre, H; Becker, K;
PUBLICAÇÃO: 2014, FONTE: 7th Annual EuroMed Conference of the EuroMed-Academy-of-Business in FUTURE OF ENTREPRENEURSHIP
AUTORES: Faria, J; Nobre, H; Becker, K;
PUBLICAÇÃO: 2014, FONTE: 7th Annual EuroMed Conference of the EuroMed-Academy-of-Business in FUTURE OF ENTREPRENEURSHIP
INDEXADO EM: 
WOS
WOS44
TÃTULO: The impact of Facebook presence on brand image
AUTORES: Joana Coelho; Helena Nobre; Kip Becker;
PUBLICAÇÃO: 2014, FONTE: International Journal of Technology Marketing, VOLUME: 9, NÚMERO: 3
AUTORES: Joana Coelho; Helena Nobre; Kip Becker;
PUBLICAÇÃO: 2014, FONTE: International Journal of Technology Marketing, VOLUME: 9, NÚMERO: 3
45
TÃTULO: Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
AUTORES: Becker, K; Nobre, H;
PUBLICAÇÃO: 2013, FONTE: Journal for Global Business Advancement, VOLUME: 6, NÚMERO: 3
AUTORES: Becker, K; Nobre, H;
PUBLICAÇÃO: 2013, FONTE: Journal for Global Business Advancement, VOLUME: 6, NÚMERO: 3
INDEXADO EM: 
Scopus
Scopus47
TÃTULO: TOWARD A LUXURY BRAND DEFINATION'
AUTORES: Kip Becker; Helena Nobre;
PUBLICAÇÃO: 2013, FONTE: 6th Annual EuroMed Conference of the EuroMed-Academy-of-Business in CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
AUTORES: Kip Becker; Helena Nobre;
PUBLICAÇÃO: 2013, FONTE: 6th Annual EuroMed Conference of the EuroMed-Academy-of-Business in CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
INDEXADO EM: WOS
WOS48
TÃTULO: The Role of Social Networks in Developing and Maintaining Company and Brands Image
AUTORES: Helena Nobre; Joana Coelho; Kip Becker;
PUBLICAÇÃO: 2013, FONTE: 22nd Annual World Business Congress in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, VOLUME: 22
AUTORES: Helena Nobre; Joana Coelho; Kip Becker;
PUBLICAÇÃO: 2013, FONTE: 22nd Annual World Business Congress in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, VOLUME: 22
INDEXADO EM: WOS
WOS49
TÃTULO: Developing Social Network Marketing Strategies for Small and Medium Sized Firms
AUTORES: Helena Nobre; Daniela Silva; Kip Becker;
PUBLICAÇÃO: 2013, FONTE: 22nd Annual World Business Congress in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, VOLUME: 22
AUTORES: Helena Nobre; Daniela Silva; Kip Becker;
PUBLICAÇÃO: 2013, FONTE: 22nd Annual World Business Congress in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, VOLUME: 22
INDEXADO EM: WOS
WOS50
TÃTULO: Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
AUTORES: Kip Becker; Helena Nobre;
PUBLICAÇÃO: 2013, FONTE: J. for Global Business Advancement, VOLUME: 6, NÚMERO: 3
AUTORES: Kip Becker; Helena Nobre;
PUBLICAÇÃO: 2013, FONTE: J. for Global Business Advancement, VOLUME: 6, NÚMERO: 3
