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TITLE: Free apps and paid apps: monetization strategies for health apps in the Portuguese market
AUTHORS: Lemos, Natalia; Machado, Candida Sofia; Cardoso, Claudia;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
INDEXED IN: Scopus WOS
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TITLE: Consumer's love for functional brands: the Aspirin case
AUTHORS: Ana Pinto Borges ; Claudia Cardoso; Paula Rodrigues ;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, VOLUME: 10, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef: 6