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TITLE: Brand love measurement scale development: an inter-cultural analysis
AUTHORS: Vasco M Pontinha; Rita Coelho do Vale;
PUBLISHED: 2020, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 29, ISSUE: 4
INDEXED IN: WOS
2
TITLE: Impact of CSR Initiatives on Consumer’s Perceptions and Attitudes Towards Retailers
AUTHORS: do Vale, RC; Matos, PV; Herédia Colaço, V;
PUBLISHED: 2020, SOURCE: 7th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2020 in Springer Proceedings in Business and Economics
INDEXED IN: Scopus
4
TITLE: Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity  Full Text
AUTHORS: Vera Heredia Colaco; Rita Coelho do Vale;
PUBLISHED: 2018, SOURCE: JOURNAL OF BUSINESS ETHICS, VOLUME: 152, ISSUE: 3
INDEXED IN: WOS
5
TITLE: Private labels importance across different store loyalty stages: a multilevel approach
AUTHORS: Rita Coelho do Vale; Pedro Verga Matos;
PUBLISHED: 2017, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 45, ISSUE: 1
INDEXED IN: WOS
6
TITLE: Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs
AUTHORS: Rita Coelho do Vale; Pedro Verga Matos;
PUBLISHED: 2017, SOURCE: 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXED IN: WOS
7
TITLE: The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
AUTHORS: Rita Coelho do Vale; Rik Pieters; Marcel Zeelenberg;
PUBLISHED: 2016, SOURCE: JOURNAL OF CONSUMER PSYCHOLOGY, VOLUME: 26, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
8
TITLE: The impact of private labels on consumer store loyalty: An integrative perspective  Full Text
AUTHORS: Rita Coelho do Vale; Pedro Verga Matos; Jorge Caiado;
PUBLISHED: 2016, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 28
INDEXED IN: Scopus WOS CrossRef
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TITLE: The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study
AUTHORS: Rita Coelho do Vale; Pedro Verga Matos;
PUBLISHED: 2016, SOURCE: 3rd International Conference on Advances in National Brand and Private Label Marketing in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXED IN: WOS
10
TITLE: The impact of copycat packaging strategies on the adoption of private labels
AUTHORS: Rita Coelho do Vale; Pedro Verga Matos;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef
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