Hans R?Diger Kaufmann
AuthID: R-00G-73G
11
TITLE: NEW CONSUMER ROLE IN BRAND COMMUNITY: FROM ATTRACTIVENESS TO AN ACTIVE MEMBER AND EMBEDDED LEARNING
AUTHORS: Hans Ruediger Kaufmann; Sandra M C Loureiro; Gianpaolo Basile; Demetris Vrontis;
PUBLISHED: 2010, SOURCE: 3rd Annual EuroMed Conference of the EuroMed-Academy-of-Business in 3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES
AUTHORS: Hans Ruediger Kaufmann; Sandra M C Loureiro; Gianpaolo Basile; Demetris Vrontis;
PUBLISHED: 2010, SOURCE: 3rd Annual EuroMed Conference of the EuroMed-Academy-of-Business in 3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES
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